The scale of tech winners

We all know, I think, that there are now far more smartphones than PCs, and we all know that there are far more people online now than there used to be, and we also, I think, mostly know that big tech companies today are much bigger than the big tech companies of the past. It’s useful, though, to put some real numbers on that, and to get a sense of use how much the scale has changed, and what that means.

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GAFA's org structures as a platform for growth.

Earlier this week I did a podcast with my colleague Steven Sinofsky talking about the management structures of Google, Apple. Facebook and Amazon ('GAFA'). These companies now have around 10 times more employees than they did a decade ago, yet they still manage to function, and function extremely well, producing a stream of great work. The interesting thing is that the management structures that they've used to achieve that are actually very different.

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Content isn't king

People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is still true.  Music and books don’t matter much to tech anymore, and TV probably won’t matter much either. 

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