Tablets and magazines

Hearst US tablet mag sales, given at a conference I moderated today:

  • 35% iPad
  • 30% Nook
  • 20% Zinio (mainly iPad)
  • 15% Fire.

They’re selling 600k copies a month. Of course, this is not a totally representative sample: the small devices in particular weight to mid-market women’s titles.

Still, Hearst USA is selling as many digital magazines on Nook + Fire as on iPad. Fascinating, and big implications for the viability of the 7 inch tablet market