iPhone USA

(Updated to include Sprint results)​

Apple continues its dominance of the US handset market, backed by a much higher pricing structure that masks the iPhone price premium. At AT&T and Verizon Wireless in Q3:

  • 48% of all post-paid retail handsets sold were iPhones
  • 80% were smartphones
  • 60% of smartphones sold were iPhones

Sprint reports iPhone unit sales but doesn't directly give smartphone or handset unit sales: I've estimated these in the charts below. Overall, US iPhone sale from the 'Big 3' were 9.3m units, showing no sign of a decline in the run-up to the iPhone 5 (or more precisely, iPhone 5 sales offset any decline). 

Screen Shot 2012-10-25 at 1.29.15 PM.png
Screen Shot 2012-10-25 at 1.27.10 PM.png

(Both of these charts show unit sales, rather than revenue)

Benedict Evans