Colour

Nokia doubling down on colour in a sea of black plastic rectangles (this is the new Lumia 620, which will sell for $250 before subsidy). Adds a layer of difficulty in stock-management, but Apple manages fine with iPods 

I do think it's ironic that Apple brought colour to PCs, but monochrome to phones.

A great Apple Computer ad for their iMac G3 computers when they began selling them in a wide selection of colors. This ad features the song "She's A Rainbow" by the Rolling Stones.