Samsung brand creep

A bay of 'how to use your smartphone' books is now a common sight, but the 'Samsung apps directory' caught my eye this morning.

Samsung barely mentions Android in its (firehose) marketing, and it has around 50% of the UK Android market. Clearly, enough people want apps but don't know they have an Android (or don't make the connection) for it to be worth selling not one but three of these. In any case, this illustrates how at least one OEM brand is becoming relevant again.

Apps directories, incidentally, are a growing print category that reveal a fair bit about how easy 'normal' users find these devices.