How Samsung talks to female customers

A reminder: this company has a $14.7bn marketing budget, and a $600m PR budget. 

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Worth watching the whole video. Especially 'good' at 10:20 and 44:00

Relive the Samsung UNPACKED experience, and be one of the first in the world to see the #TheNextGalaxy, the GALAXY S 4. The GALAXY S 4 gets you closer to what matters in life, and brings your world together. For a richer, simpler and fuller life.

Benedict Evans