Essays Presentations Newsletter About & Contact

Essays Presentations Newsletter About & Contact

Samsung marketing

Samsung spends some of that $12.5bn marketing budget: platform takeover for the Note in Oxford Circus tube

Benedict Evans25 September 2012

Does the iPhone 5's screen point to an iPhone nano?

Benedict Evans26 September 2012

Where do maps come from?

Benedict Evans20 September 2012

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What mattered in tech this week?

Once a week, I send an email newsletter to over 150,000 people - what happened in tech that actually mattered, and what it means. I pick out the changes and ideas you don’t want to miss in all the noise, and give them context and analysis.

© Benedict Evans

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2025

What mattered in tech this week?

Once a week, I send a newsletter to 175,000 people - what happened in tech that actually mattered, and what it means. I pick out the changes and ideas you don’t want to miss in all the noise, and give them context and analysis.

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© BENEDICT EVANS