Kindle Fire petering out?

I love Google Trends charts. I’d never mistake them for actual DATA, but they can be quite revealing sometimes. This chart shows global search volume for the term ‘Kindle Fire’. There’s the obvious spike at launch, another over Christmas and then, well, a slow petering out. 

One could argue this is just a reflection of buying patterns, and doesn’t reflect on the Fire itself. But look at the iPad: 

No decline there at all…