Localised advertising

Localisation in Apple advertising. 

Apple runs the same advertising around the world, sort of. The on-screen content shown being invoked by Siri is carefully localised, obviously. But look at the actors. 

These images are from ads for iPhone 4S shown in France and Japan. Shot-for-shot identical, down to the wardrobe and even the jewellery: they just swap out the actors in every shot.