“The Apple TV product is doing actually very well. In last fiscal year that ended in September, we sold a bit above 2.8 million units. And just in the past quarter, the December quarter, we set a new quarterly record for Apple TV at over 1.4 million. But in the scheme of things, if you dollarize this in revenue that — we still classify this as a hobby. However, we continue to add things to it and if you’re using the latest one, I don’t know about you, but I couldn’t live without it. And so I think it’s a fantastic product. And we continue to pull the string to see where it takes us. But other than that, I don’t have any comments.”

— Tim Cook, Q1 fiscal 2012 (i.e. December 2011) results call