Amazon is a machine to make a machine, and the machine it makes is more Amazon.
Read MoreAmazon is a bundle - it’s hundreds of separate businesses, all running on the same common internal platforms. The big, established ones are highly profitable, but Amazon chooses to reinvest those profits into new businesses, so that reported net income for the company overall looks low. This masks the underlying success of the business model.
Read MoreIs there any company more successful at controlling the public narrative than Amazon? Nothing it cares about ever leaks. Almost all of the press coverage, even and especially the negative stories, runs to a script that Bezos could have written - "We do amazing things to get low prices to customers" and "it's incredibly hard to compete with us".
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