Sometimes, an entire industry gets reset to zero, and all the entrenched advantages and parameters go away. The iPhone had that effect, and so did HMS Dreadnought.
Read MoreUnfair but relevant comparisons are the most interesting and important kinds. An unfair comparison generally means an unfair advantage, and this isn't the Olympics - unfair is good. Customers don't care if a company's advantage is unfair. Investors don't care. Unfair advantages are often the best kind.
Read MoreIgnorance and misunderstanding are often how we get true disruption - people are so ignorant that they don't know something can't be done and won't work, so they go and do it, and it works.
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