A quarter century after ‘don't be evil’ a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?
Read MoreApple has showed a bunch of cool ideas for generative AI, but much more, it is pointing to most of the big questions and proposing a different answer - that LLMs are commodity infrastructure, not platforms or products.
Read MoreThe Vision Pro is amazing, but like the rest of VR and AR, Apple seems years away from the mass market. And if it gets there, how much will it matter?
Read MoreThe EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be a lot of shouting and some giant fines, but in the end, nothing much will change.
Read MoreWhat has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025.
Read MoreIn all the enthusiasms, arguments and panics around tech, Apple is the $2tn elephant in the corner, mostly silent and serenely indifferent to the news cycle. It just ships - and it ships market-leading products, with metronomic precision, at massive scale, on a decade-long strategic roadmap. It also likes lecturing its peers. But is there another Jesusphone?
Read MoreAfter a decade of arguing, regulators will change Apple’s App Store rules. How much money is involved, what might happen next and, most importantly, who cares? This is a big deal for Spotify, but does it matter to anyone else?
Read MoreAs cookie-based ads go away, does the targeting move from the cloud to the client, or from the reader to the content? Does this make the strong stronger? Or does the money go to Fedex instead?
Read More20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.
Read MoreWe’ve been arguing about app stores for a decade, but now the EU is going to change the rules. Will that actually matter, or is it just a $10bn wealth transfer to a few games companies?
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