Meta has spent at least $50bn on VR and AR so far, but we’re still in the VR winter: the devices aren’t good enough or cheap enough and the user base is flat. But no matter how good the devices get, how many people will care?
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The Vision Pro is amazing, but like the rest of VR and AR, Apple seems years away from the mass market. And if it gets there, how much will it matter?
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What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025.
Read MoreYour boss wants a metaverse strategy, but what would that be, and what does metaverse even mean? If we strip away the noise, what can we say about this, and what can we predict?
Read MoreSometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.
Read MoreHas Mark Zuckerberg rebranded Facebook, or rebranded VR? What is the metaverse? And can any company decide to build the future anymore?
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‘Metaverse’ is the buzzword of the moment, yet it doesn’t really exist as more than a label on a whiteboard, and many of the ideas it tries to combine might not happen, or not like that. This might be the new ‘information highway.’ But however it works, some kind of break-out of new devices, new experiences and new kinds of popular culture seems pretty easy to believe in.
Read MoreThis should be VR’s moment, but instead it’s still stuck as a subset of games consoles, and that isn’t why Mark Zuckerberg bought Oculus. How will that change? Do we get another VR winter?
Read MoreIf augmented reality is the next multitouch - the next universal platform - what would that look like? What might we build?
Read MoreYou can divide the world into people who think VR is part of the future and people who haven't had the demo yet. After that, though, the clarity ends - the state of VR now can be seen more than anything else as a list of questions - an 'idea maze' of possibilities.
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