Posts in Apple
App stores, trust and anti-trust

The app store model has been a central part of the smartphone revolution, bringing safe, trusted software to billions of people for the first time. Breaking it would be insane. The trouble is, it also means Apple (and Google) aren’t the pirates anymore - they’re the navy, the port and the customs house, so how do they manage that, and how soon do regulators step in?

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Apple as the new Disney

Apple’s talk about services got specific with a bunch of news subscription services. Most of them are sensible and worthy iteration, but the company still hasn’t explained exactly what it plans with its push into commissioning billions of dollars of premium TV (Spielberg! Oprah!). Maybe all of this is about trust: the old Apple promise was that you don't have to worry if the tech works, and the new promise is you don't have to worry if the tech is scamming you. 

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AppleBenedict Evans
The end of smartphone innovation

Smartphones are still evolving, but we're on the upper slopes of the S-Curve. This means innovation is slowing, but also that iOS and Android are now unassailable. It's time to focus on what's next - voice, machine learning and, especially, augmented reality. 

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Mobile, AppleBenedict Evans