Posts in Mobile
App stores, trust and anti-trust

The app store model has been a central part of the smartphone revolution, bringing safe, trusted software to billions of people for the first time. Breaking it would be insane. The trouble is, it also means Apple (and Google) aren’t the pirates anymore - they’re the navy, the port and the customs house, so how do they manage that, and how soon do regulators step in?

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Should you care about 5G?

What is 5G? Why do we care? How much faster does the pipe get? What can we do with a fatter pipe?  How does this relate to VR? Cars? Broadband? What’s the killer app?

 Really, unless you work in a few very narrow niches, you shouldn’t spend much time thinking about it.

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Mobile, 5GBenedict Evans
The end of smartphone innovation

Smartphones are still evolving, but we're on the upper slopes of the S-Curve. This means innovation is slowing, but also that iOS and Android are now unassailable. It's time to focus on what's next - voice, machine learning and, especially, augmented reality. 

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Mobile, AppleBenedict Evans
Mobile 2.0

Ten years after the iPhone, what assumptions can we leave behind? What do we build if we assume a billion people have a high-end smartphone, and forget about PCs?

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MobileBenedict Evans
From mobile first to mobile native

What happens if you just forget about the PC altogether? But also, what happens if you forget about featurephones? What happens if you presume all of the sophistication that a modern smartphone has and a PC does not, and if you also presume that, with 650m iPhones in use and 2.5bn smartphones in total, you can build a big company without thinking about the low end anymore?

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MobileBenedict Evans
Video is the new HTML

Content is moving from the open web to proprietary platforms - Facebook, Google, Snapchat and others - that give both new ways to get users and new formats to curate content. Far more video, far richer ways to show content, video as the new HTML (or the new Flash), and new metrics and dynamics. 

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