Ten Year Futures

Looking forward 10 years, there are three primary technology that will change everything - cars, augmented reality and machine learning. But in the meantime, there ere huge changes around advertising, TV and retail that come from consumer behavior and industry dynamics, not tech, but will change just as much. 

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Cars and second order consequences

Electric and autonomy are rolling through the car industry, changing everything about it. But though they transform gasoline and car accidents, they could change a lot more besides - everything from cigarettes to parking. It's the second-order consequences that are hardest to see, but most interesting.

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CarsBenedict Evans
The end of smartphone innovation

Smartphones are still evolving, but we're on the upper slopes of the S-Curve. This means innovation is slowing, but also that iOS and Android are now unassailable. It's time to focus on what's next - voice, machine learning and, especially, augmented reality. 

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Mobile, AppleBenedict Evans
Mobile 2.0

Ten years after the iPhone, what assumptions can we leave behind? What do we build if we assume a billion people have a high-end smartphone, and forget about PCs?

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MobileBenedict Evans
Cars as feature-phones

Cars today are much like phones in 2007 - overloaded by features and badly in need of a new interface model, even as we move slowly towards autonomous cars, which will have no interfaces at all. 

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CarsBenedict Evans
Mobile is eating the world

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of the smartphone, machine learning and 'GAFA', and what can we build as we stand on the shoulders of giants?

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Benedict Evans