Content isn’t king

People in tech and media have been saying that ‘content is king’ for a long time - content and access to content was a strategic lever for technology. This isn’t really true anymore. Music and books don’t matter much to tech, and TV probably won’t matter much either.

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TVBenedict Evans
Ten Year Futures

Looking forward 10 years, there are three primary technology that will change everything - cars, augmented reality and machine learning. But in the meantime, there ere huge changes around advertising, TV and retail that come from consumer behavior and industry dynamics, not tech, but will change just as much. 

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Cars and second order consequences

Electric and autonomy are rolling through the car industry, changing everything about it. But though they transform gasoline and car accidents, they could change a lot more besides - everything from cigarettes to parking. It's the second-order consequences that are hardest to see, but most interesting.

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CarsBenedict Evans
The end of smartphone innovation

Smartphones are still evolving, but we're on the upper slopes of the S-Curve. This means innovation is slowing, but also that iOS and Android are now unassailable. It's time to focus on what's next - voice, machine learning and, especially, augmented reality. 

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Mobile, AppleBenedict Evans
Mobile 2.0

Ten years after the iPhone, what assumptions can we leave behind? What do we build if we assume a billion people have a high-end smartphone, and forget about PCs?

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MobileBenedict Evans