Can Apple change ads?

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

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Paying for news

We’ve been arguing about newspaper business models for a decade, and none of the questions have changed, but now things are heating up. Should internet platforms ‘pay for news content’, and is this a competition problem, or is this really a tax on links, and a subsidy?

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Policy, NewsBenedict Evans